Who shops on AaramShop?
The consumers are increasingly becoming digital friendly with the increase in the number of mobile phones and internet connections. They are also increaseingly leading a lifesyle wherein they are "short on time, high on stress".
For a lot of these busy & modern consumers who live in your catchment area online grocery shopping comes as a big relief. Added to the easy of online shopping, is the fact that they are continuing to shop from their trusted retailers - that you.
The consumers use AaramShop at their convenience not only to do top-up / emergency buying like they do now using the phone, but more important to do their monthly bulk buying for all their FMCG requirements rather than wasting time, energy and monies in traveling to large stores.
Consumers have the added advantage of using the AaramShop's unique mobile apps to do their grocery shopping on the go.